MSFTSrep x General Idea Collaboration Pop-Up Event
In case you missed it, Will Smith and his son Jaden were in Seoul this past week. The main purpose of this was to promote for their new movie After Earth, and in true Smith family style they made sure to try their hand at any other creative venture they could work into their schedule. Spotted at the YG studio with idols from BIG BANG and 2NE1, they talked of possible collaborations with PSY and G Dragon to the press. They then… held a pop-up event and collaboration with Korean fashion brand General Idea. Jaden’s streetwear brand MSFTSrep (Misfits Republic) has recently done collaborations with other Asian designers, like Taipei brand SMG, as a means to introduce the LA-based brand to the Asian market.
See pictures from the event and read more below.
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